Hola, I’m Lola.
An interdisciplinary designer shaping brands, spaces and experiences that tell a story.
Sometimes I work independently, sometimes through STVDIOLO, a collective of creatives I tap into when a project needs more hands (or different brains).
My background in interiors and product design taught me to obsess over the details that bring spaces and stories to life. That foundation in craft informs how I build visual identities, websites, and accessibility-first experiences. I love mixing hands-on making with digital storytelling.
Over the past 10+ years, I’ve helped small businesses, creative studios, and global brands bring thoughtful, lasting ideas into the world.
Every summer, I travel west to forage land and sea with my mother for our heritage side project, MÁS MAS — with más standing in for "more" in Spanish and "flavor" (맛 /maht) in Korean, a multi-lingual wordplay around two words that best describe our spices.
Reach out if you’d like to work together or want to sample Más Mas.
🇰🇷🇪🇸🇲🇽🌶️🦻
MY CAPABILITIES
BRANDS ✐
Brand Strategy, Naming & Messaging, Brand Identity Design, Visual Identity Systems, Creative Direction, Content Creation, Marketing Strategy
SPACES ⧉
Environmental & Branded Space Design, Branded Interiors Consulting, Art Direction, Illustration, Lettering, Photography, Visual Communication
EXPERIENCES ✧
UX/UI Design, Website Design, Digital Brand Experiences, Accessibility-First Design, User-Centered Design, Interaction Design
AREAS OF EXPERTISE
Branding & Visual Identities
Creative & Art Direction
SPECIAL INTERESTS
Hospitality
Interiors + Home,
Digital Accessibility
Social Impact
I’VE WORKED WITH
NASA
Ritz-Carlton
Luxottica Group
Google
Girl Scouts of America
Meta
Marriott International
Snøhetta
Robert A.M.Stern Architects
Victoria Hagan Interiors
Smart Design
Vice Media
G/O Media
& others
Want to preserve curiosity and wonder through thoughtful design?
Let's get started!
Now booking Fall/Winter 2025!
Set up an intro call to see if we're a fit — or email me directly at me@lolaserrano.com