Hola, I’m Lola. An interdisciplinary designer shaping brands, spaces and experiences that tell a story.
Sometimes I work independently, sometimes through STVDIOLO, a collective of creatives I tap into when a project needs more hands (or different brains).
My background in interiors and product design taught me to obsess over the details that make spaces and stories that . That foundation in craft continues to inform how I build visual identities, websites, and accessibility first experiences — blending hands-on making with digital storytelling.
Over the past 10+ years, I’ve helped small businesses, creative studios, and global brands bring thoughtful, lasting ideas into the world.
Every summer, I travel west to forage land and sea with my mother for our heritage side project, MÁS MAS — with más standing in for "more" in Spanish and "flavor" (맛 /mat) in Korean, a multi-lingual wordplay around two words to describe our spices. 🇰🇷🇪🇸🇲🇽🌶️🦻
MY CAPABILITIES
BRANDS ✐
Brand Strategy, Naming & Messaging, Brand Identity Design, Visual Identity Systems, Creative Direction, Content Creation, Marketing Strategy
SPACES ⧉
Environmental & Branded Space Design, Branded Interiors Consulting, Art Direction, Illustration, Lettering, Photography, Visual Communication
EXPERIENCES ✧
UX/UI Design, Website Design, Digital Brand Experiences, Accessibility-First Design, User-Centered Design, Interaction Design
AREAS OF EXPERTISE
Branding & Visual Identities
Creative & Art Direction
SPECIAL INTERESTS
Hospitality
Interiors + Home,
Digital Accessibility
Social Impact
I’VE WORKED WITH
NASA
Ritz-Carlton
Luxottica Group
Google
Girl Scouts of America
Meta
Marriott International
Snøhetta
Robert A.M.Stern Architects
Victoria Hagan Interiors
Smart Design
Vice Media
G/O Media
& others
Want to preserve curiosity and wonder through thoughtful design?
Like to keep things interesting?
Let's get started!
Now booking Fall 2025!
Set up an intro call to see if we're a fit —
or email me directly at me@lolaserrano.com