Global art exchange from Middle America

THE ASK

Central Standard, a contemporary art platform based in Tulsa, Oklahoma, sought a brand identity that amplified artistic voices from Middle America and fostered global artistic exchange. We developed a visual identity that balanced their deep regional roots with an outward-looking, experimental spirit. This foundational brand helped position Central Standard to immediately connect with the broader art world, with their inaugural show drawing significant attention, including visits and acquisitions from curators at institutions like the Tate.

Project currently in the process, case study to follow