A cooking school website made clearer, brighter, and ready to grow

THE ASK

Chef Clara Park came to me through a referral from AAPI.Unite. She had built her website on her own but was ready for something more refined, something that matched the quality, clarity, and joy of her in-person teaching. After reviewing her goals, inspirations, and plenty of reference sites, we skipped the concepting phase and went straight into redesign.

THE RESULT

I restructured her Squarespace site to improve navigation, simplify the booking flow, and bring more warmth to the experience. We refined her logo for better legibility, introduced a more expressive color palette, and created a clean framework that reflects her personality and purpose as a teacher. I also led her through a hands-on training so she could continue expanding the site on her own.

Project wrapping up, case study to follow