Smart Design ‘Innovation 2.0’ Visual Identity

THE CLIENT

Smart Design is a leading design consultancy that has worked with many top brands in the healthcare industry. They needed a cohesive visual identity for their healthcare report on innovation. They sought a warm, human-centric approach that could be applied across various digital and physical platforms.

THE RESULT

We developed a comprehensive visual language derived from Smart Design’s existing brand, but introducing a warm gray palette and distinct collage visual style. This subtle shift added warmth to the content while maintaining brand recognition. An expansive design system was created with clear brand rules for color, shape, and texture usage. This versatile system enabled the creation of diverse assets,including an interactive website, downloadable toolkit, social media content, event materials, and conference presentations. Custom illustrations enhanced the narrative, provided visual interest, and delivered multiple use cases. Despite a short timeline, we created a minimal yet highly scalable design system.