Twelve years in, aligning the look with the work

THE ASK

12+ is an education nonprofit entering its twelfth year of impact. As the organization grows, they were ready to tighten up their visual brand language across their website, Plus Centers, printed collateral, and digital tools. They brought me on to refine their core identity and build a flexible design system their team could actually use; one that reflects both the heart of their mission and the momentum they’re carrying into the next chapter (at least the next 12 years).

IN PROGRESS

For the next few months, we will be developing an updated logo with a new icon, refreshed typography and color palette, and a set of visual tools to support everything from social posts to printed materials. The project also includes environmental storytelling in school-based spaces, a visual update to their website, and a full brand guide for rollout. This is a collaborative process with the 12+ team, built to support both clarity and connection at every touchpoint.