A Woven Safety Net, Neighbor to Neighbor

THE ASK

The Neighbors Trust is a grassroots philanthropic program in Philadelphia that provides direct financial support to neighbors in crisis, with a specific focus on pregnant mothers. The organization is currently redesigning its visual identity and website to better align its brand with its mission. The identity needs to reflect its quiet power: the generosity of neighbors, the dignity of care, and the strength found in community.

IN PROGRESS

As the brand designer collaborating with JEME Agency on strategy and communications, my focus is translating the messaging into a tangible brand identity and a cohesive visual system across all touchpoints. This work involves developing the core identity and applying it to the foundational website design, marketing assets, and print collateral to ensure the brand is approachable, trustworthy, and mission-aligned.

Expected relaunch: Winter 2025.