Shaping brands, spaces, and experiences with design that is informed by craft, innovation, and collaboration.

Selected work

a person standing on top of a mountain with a minimalist round logo monogram in the center of the image

Hospitality branding

a group of people eating a table full of delicious chinese food at Uncle Lou

Restaurant branding

a group of people standing in a large industrial gallery surrounded by contemporary art

Arts Organization branding

image of gatorade gx smart bottle and app in front of a colorful gradient background

Visual design

photo of a person holding a phone displaying an app with an image of a human design bodygraph on the screen

UX/UI

a collage style illustration showing 3 hands embracing a rubik cube with a medical cross in the center

Ilustration

Let’s work together.

Brand & Visual Identity | Creative Direction | Brand Strategy | UX/UI Design | Naming & Messaging | Website Design | Illustration | Lettering | Branded Interiors | Photography | Art Direction | Marketing Content Creation

©LOLA SERRANO 2025